Ocean Spray: Beware of Cranpus
The holidays are Ocean Spray’s Super Bowl. But this year, we didn’t want to just remind people how important cranberries are for every celebration, we wanted to scare them by imagining all their cranberries were gone. So, who better to ride with Cranberries than beloved comedy and dramatic acting legend, Bryan Cranston? Yes, Cranston is the evil Cranpus. The evil Cranpus is Cranston. Half-man. Half-goat. All up in stealing every last berry until the holidays are cran-celed. All puns intended.
The Cranpus Instagram Takeover
If Cranpus was going to steal all the Cran, it was only a matter of time before he cracked Ocean Spray’s Instagram passcode. A week before the launch of the spot, Ocean Spray’s socials were completely taken over by our favorite cranberry-obsessed menace. Every post. Every caption. Every story. All delivered in true Cranpus fashion: chaotic, overly confident, and slightly unhinged.
SOCIAL
SOCIAL
But what about my 6 second social buys? From writing to shooting to post, we keep a very watchful production eye on all your little short form babies too.