Leigh started in Michigan, fueled by Pop-Tarts, Honey Nut Cheerios, and a stubborn streak that comes from being the only girl among sixteen boy cousins. She learned early how to scrap, keep up, and make herself heard.

After moving to New York, she cut her teeth at some of the most awarded agencies in advertising, where she led creative for brands like Budweiser, Corona, Comedy Central, Carhartt, JCPenney, and Google. She’s built ideas big enough to own a holiday, crash culture, and get brands talked about in places they’ve never been before. Leigh isn’t one to sit around and talk things to death — she lives for the making. One client once called her a “bulldog” — not because she barks, but because she never lets go of the work.

She’s now the creative founder of Piggyback, where she’s known for work that blends sharp strategy, stupidly good craft, and a healthy amount of mischief. Along the way, she’s survived more pitch rooms than she can count, made a few clients cry (in the good way), and once pushed her husband John into a pristine, unused porta potty.

She loves skiing, paddle boarding, golf, grilled cheese sandwiches, Steve Winwood, and traveling to places that make her uncomfortable. She’s always looking for a steeper run, a stranger reef, a better joke, and the next big idea to make real.

John grew up swimming in trash barrels filled with olives in the back of his grandfather's Greek catering company on the north shore of Boston. He may have lost some of his accent over the years, but has had the good fortune to shape some wicked pissah brands- Bud Light, Brooklyn Nets, Carhartt, Weber Grills, and Ocean Spray are some of them.  He spent over 10 years at big monster agencies, small scrappier kinds, and one big night playing Johnny Utah in Point Break the Musical. From there, he took everything he loved, left out all the silly shenanigans, and started the creative/production shop, Piggyback. Today, when he’s not eating lamb, writing or directing, he’s up at 5:30am on his way to Vail to get more days on the mountain than his knucklehead buddies. His most awkward moment in advertising is a toss up. One, during a brainstorming session, Sara Michelle Gellar walked in on him peeing. Two, giving a hug to Bryan Cranston and getting his headset wires tangled up in Cranston’s horns. Oh, and he’s won a bunch of awards along the way, so there's that.

Andrei started in this business as a musician, playing keys for famous people before swapping the stage for ideas. He’s lived in Abu Dhabi, Denver, London, Switzerland, and Milwaukee. He’s half Lebanese, half Puerto Rican, and half bald — and fully obsessed with Björk and sports of all kinds.

He’s helped build brands like Cash App, Meta/Instagram, MTV, Grey, Anomaly, Leo Burnett, EnergyBBDO, Cramer-Krasselt, and McCann. Along the way, his work has picked up Cannes Lions, One Shows, Clios, Webbys, and more.

These days, he deals in creative ideas that move people to think, feel, share, and act. And he still super enjoys it.

Susan Pratchett is a creative force who has steered agencies across four continents and never stopped asking, “What’s next?” Born in New Zealand and now based in Europe, she’s held senior roles at Virtue Worldwide (part of the VICE Media Group family), Droga5 New York and Grey London, and Interim CEO of Studio RM.

Throughout her journey she’s helped brands plug into culture and creativity—not just stand out, but belong and matter.

When Susan writes her next chapter, you can bet it’ll be bold, global, and built on ideas that don’t just live in the boardroom—they ripple.

Liz has a gift for combining creative vision with the technical and managerial skills to pull it off. Her keen eye and innovative skills has earned her some industry’s top awards, including the prestigious D&AD, multiple Clios, and the 2012 “Grand Prix” Award at Cannes Intl. Advertising Festival.

 She has worked on many clients including Coca Cola, Levi’s, Verizon, Chipotle, Target, Revlon, Fox Sports, Guinness, Southwest Airlines, and many more. She works with blue chip corporations and promising start-ups alike, with projects ranging from $10,000 to multimillion dollar campaigns.

Natalie has a strong reputation in commercials, continuing to produce campaigns for: Coca Cola, Mercedes, Pepsi, Heineken, Levis, Dickies, Wrigleys, LG, Lexus, Volkswagen, GE, Jim Beam, and Smirnoff among many others.

She has many accolades beginning with the start of her career working as a music video producer with Easy E and NWA, then onto film career as production manager on the award-winning documentary, Paris is Burning. In 2007, Natalie’s team won the DGA for Coca Cola, Traveler’s Insurance and Johnny Walker. In 2012, Natalie Executive Produced the feature film Arthur Newman, starring Colin Firth and Emily Blunt.

 She has extensive international production experience in countries such as Argentina, Australia, Czech Republic, France, Germany, Hungary, India, New Zealand, Spain, South Africa, Thailand, and the United Kingdom so can pretty much get things done anywhere.

​Natalie is a native of the Republic of Trinidad and Tobago, and a graduate of NYU’s Tisch School of Arts.