rio grande mexican restaurants
Brand Voice, Concept, Tagline,
Print & Social Campaign
TIMES WE CRAVE
The Rio was sparked through a craving for adventure and a craving for great Mexican food. The farthest thing away from just another typical night out. It's setting people up every day, to experience the kind of special moments that will stick with them forever. These are the times we crave.
To get the word out, the campaign lived on a very time based and locally targeted social media buy. It focused on times people are thinking about happy hour and reminded them each week. We also did wild postings around cities in Colorado - where the restaurant group is based.
The work was also chosen and showcased in the industry coveted international publication, Luerzer's Archive.